Jan Debacker, Production Manager at Made in Pack, is very clear: “We had the ability to create 3D visualisations before, but it was very laborious. iC3D is a fast and powerful solution for creating virtual packaging. The tools are concentrated in a single software and let you create, visualise and share 3D images as high-resolution or animated pack shots via IC3D opsis, the on-line sharing service built into the latest version of the software. The rapid evolution of this software means we receive new features with almost every update", continues Mr Debacker. "Besides the usual standards of the packaging industry, iC3D lets you create customised models in different types of environments. The multi-object approach also allows you to visualise several components (carton, bags, POS) assembled in a single environment. This simulation helps you identify certain optimisations at the earliest possible stage and advise the customer effectively."

The advantages are not just technical. "As a team on a human scale we always have to think about how we differentiate the major players", explains Laurent Sehier, Managing director of Made In Pack. “iC3D offers real internal and external added value. It gives us an economic way to capture potential errors early in the production process. This means we can offer an additional service to our customers, enabling them to make the right decisions regarding the technical and visual aspects of their packaging in order to achieve a product that stands out on the shelf."