In June 2012, Penthion started evaluating callas pdfToolbox; the main reason was their involvement in a pilot project for a big customer who had a strong preference for the callas software solution. Based on their evaluation of the technology and their experience with the callas organization itself, they decided to not only use pdfToolbox for this one project but also forge a closer business relationship with callas software. “We decided to replace our own PDF checker with callas pdfToolbox as this is a more economical solution for us. It also provides us with new features, improved efficiency, updates and better technical support” explains Mr. Tjepkema, Owner and Managing Director of Penthion Media Technologies. The first integrated solution went into production at the beginning of 2013.

Spend time on Sales – not on material handling

callas pdfToolbox Server was integrated into Penthion’s online Ad|Portal delivery platform. The Ad|Portal upload module is their digital gatekeeper for publishers. Using the Ad|Portal advertisers can upload PDF files, which will be checked and - if possible - fixed instantly and converted into certified PDF files using the integrated callas technology. callas pdfToolbox Server does it all in the background: automated high-quality preflighting and reliable automatic correction of PDF files. It speeds up job turnaround times and significantly reduces error rates. Jan-Peter Tjepkema continues: “Uploading ads has never been more simple than with using the Ad|Portal. It also supports the workflow of the publisher and sends automatically generated emails to advertisers. It manages deadlines and will act according to these. With the integrated pdfToolbox Server, the Ad|Portal supports the upload of print and/or online material. And of course we can handle ready-made material or material ready for setting.”

The use of the Ad|Portal gives the publisher more time to spend on sales instead of tedious material handling. The proactive approach of the Ad|Portal always means that both publisher and advertiser are in control.

“Our main challenge remains convincing publishers that there is a market out there and that there is still plenty of money to be spent and earned”, concludes Jan-Peter Tjepkema. “We are constantly striving for building sustainable solutions with our customers and our biggest opportunity is providing a pay-per-use business model. In this model we earn money when the publisher earns money without any major initial investment. It's in fact a turnkey solution.”